![]() ![]() ![]() segment o) the second best-selling product or brand in a marketī. challenger n) information about what consumers want or needġ5. share m) the best-selling product or brand in a marketġ4. research I) customers of a similar age, income level or social groupġ3. leader k) the percentage of sales a company hasġ2. endorsement j) the length of time people continue to buy a productġ1. placement i) the introduction of a product to the marketġ0. #Giao trinh market leader 3rd edition tv#range h) when products are used in films or TV programmesĩ. lifecycle g) the use of a well-known person to advertise productsĨ. launch f) the set of products made by a companyħ. name e) how familiar people are with a brand (or its logo and slogan)Ħ. awareness d) the tendency to always buy a particular brandĥ. stretching c) the ideas and beliefs people have about a brandĤ. image b) using an existing name on another type of productģ. loyalty a) the title given to a product by the company that makes itĢ. Match these word partnerships to their meanings.ġ. Vocabulary Market Leader Intermediate – Unit 1: Brands – Tiếng anh thương mại – Ī. (Point out Chris”s use of Firstly and And to signpost these two main ideas.) – to develop parts of their offer (point out this specialised use of offer) and keeping the brand fresh with multimedia devices, not just “phones”.– with the question of what the Nokia brand represents and how customers relate to it – to get them to think of it as the “master brand”.In which two ways has Chris Cleaver”s company helped Nokia?Ĭhris Cleaver”s company has helped Nokia: Listen to the second part of the interview and answer the question.Ī brand”s main function is “to enable you to choose one thing from another – often in markets where there is very little actual difference between, you know, the product’.Ĭ. Đang xem: đáp án market leader intermediate 3rd edition enables the target consumer to decide if they want the product or not. increases the sales of a product or service.Ĥ. helps people to become familiar with a product.ģ. Listen to the first part of the interview and tick the points that he makes.ġ. Chris Cleaver is Managing Director, Business Brands at Dragon Brands. Market Leader Intermediate – Unit 1: Brands – ListeningĪ. Giáo trình Market Leader Intermediate – Unit 1: Brands – Tiếng anh thương mại | Học Hayġ Video bài nghe Market Leader Intermediate – Unit 1: Brands – Tiếng anh thương mại – 2 Vocabulary Market Leader Intermediate – Unit 1: Brands – Tiếng anh thương mại – 3 Language Review Market Leader Intermediate – Unit 1: Brands – Tiếng anh thương mại – Video bài nghe Market Leader Intermediate – Unit 1: Brands – Tiếng anh thương mại – Ĭùng học tiếng Anh Market Leader Intermediate – Tiếng anh thương mại các bạn nhé! ![]()
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